 Founded in 1968, Midea is now one of the largest production and export bases in China for domestic and commercial electrical appliances.
Today, Midea Group employs up to 100,000 people and possess over ten famous brands in various industries. Whilst operating an extensive China wide marketing network the Group has also established 21 comprehensive overseas branches in countries and areas such as U.S.A, England, Germany, Japan, Hong Kong, Korea, Canada,Russia, France, Malaysia and Vietnam.
?
Midea group researched and studied the lighting industry for 3 years then made the serious decision to penetrate the lighting industry in 2007. Lighting is the newest industry for the group, initially investing more than USD10 million for development and expansion. Midea’s clear aim is to be one of biggest lighting manufacturers in the world.Midea Lighting was established with top industry technical experts, top lighting professionals and internationalized marketing personnel many with more than 10 years experience in the lighting industry.
With strong technical and marketing support and an even stronger supply-chain management in place, Midea launched it’s lighting products at the beginning of 2008. China domestic sales networks took shape and product sales have now broken through into Europe, USA, the Middle East and Asian markets. |
Location：