On March 30, 2008, Midea held the “Champion ?China” 2008 Microwave Oven New Product Promotion Conference in Beijing impressively. The world champions Wu Minxia, He Chong, Qin Kai and Chen Ruolin unveiled the new products. Representatives and experts from Swimming Sports Management Center of General Administration of Sports of China, Chinese Nutrition Society, GOME Electrical Appliances, CCTV gave great support and high appraisal to Midea microwave oven products with their respective influence. The conference is witnessed by reporters of more than 100 media agencies
Mr. Zhang Wuli, the General Manager of Midea Microwave Oven Domestic Marketing Company introduced that the name of the new products in 2008, namely “Champion? China” has the following three meanings: First, 2008 is Olympic year and all Chinese people expect more champions. Second, the new Midea microwave oven products have reached the highest level in the industry in terms of intelligentization and styling design so they are worthwhile to be called industry champion. Third, the pursuit objective of Midea microwave ovens is to become industry champion this year.
We can see from the new microwave oven products released by Midea that the prevailing trend of the industry this year will focus on the following aspects: Upgrade of braising function, intelligentization function, fashionable appearance design, flat plate-type cavity body and nanometer silver inner tank.